Founded in Japan in 1952, the ski wear brand "Phenix"
"To pursue and continue to share the joy of snow activities."
We have been moving forward for 70 years with this open-ended brand concept.
While we initially lagged far behind the U.S. and Europe in design and technology, developing our products within the advantageous environment of Japan allowed us to reach and maintain a world-class level.
The product concept from the brand's inception has become our DNA over these 70 years, intertwining with new fields to further expand our passion.

＋phenix is an urban outdoor brand that derives its ski-based DNA from Phenix, proposing items with the versatility to handle any situation by combining technical materials and functions with "snow mountains," "mountaineering," "camping," "the city," and "business."