Born in Japan in 1952, the ski wear brand "Phenix"
"To pursue and continue to convey the joy of snow activities."
For 70 years, we have been running with this endless brand concept.
Though our designs and technology were once far behind those of the United States and Europe, by developing them within the favorable environment of Japan, we have reached the point where we now lead at a world-class level.
The product concept from the time of the brand's inception has become our DNA over these 70 years, intertwining with new fields to broaden our passion.

＋phenix is an urban outdoor brand that derives its roots from the skiing DNA of Phenix, utilizing technical materials and functions to propose versatile items capable of adapting to any situation—whether it be "snow mountains," "mountaineering," "camping," "the city," or "business."