Born in Japan in 1952, phenix is a genuine Japanese brand. In 1955, phenix established its foundation as a skiwear brand by being the first to introduce nylon, the cutting-edge material of the time, into its skiwear. phenix items are a high-level fusion of three elements: "materials" and "technology" that satisfy the aspirations of the world's top athletes, and the sophisticated "design" brought about by its functionality. phenix continues to pursue its commitment as a Japanese brand—including world-class advanced sewing techniques, an unceasing challenge to functional development, and uncompromising product testing—to develop reliable products that allow people to enjoy themselves in comfort and with peace of mind across a variety of fields.