alk phenix
(Alc Phoenix)
2024 Autumn/Winter Collection

Hoping to apply the technology cultivated in the process of developing skiwear and outdoor wear to a new field, alk phenix is ​​a brand focused on "walking," a fundamental human movement that has remained unchanged for 50,000 years. The concept established for the relaunch is "everyday adventure." It explores from the perspective of a pedestrian, seeking the exhilaration that lurks in everyday life. It defines this as a spiritual adventure, and imagines an aggressive 12-hour wandering in search of a moment to encounter the unknown.